The Brief

Edge Creative Ltd approached us for ideas and advice on the concept of holding the next Vodafone Product EXPO at Vector Arena in Auckland, TSB Arena in Wellington and Riccarton Raceway in Christchurch. This was the first time Edge Creative had approached Oceania for Production services, although we had courted them for some years without success.

Edge Creative wanted to move this annual Vodafone Event up a major notch from hotel ballrooms to arenas that would be divided into a Plenary for the first part of the EXPO, followed by a powerful “Reveal” to welcome guests (Dealers) into the central demonstration area and 4 x discreet Breakout areas where other Vodafone Partners such as Apple, IBM and Microsoft etc, could give 15 minute rotating product demonstrations. These 4 x Breakout “rooms” were held in the draped-off 4 corners of each venue – below the LED screens you see in each corner of the venue featured in the video.

Solution

Oceania came up with the overall design shown in the video screen layout where we had a large LED screen flown in each corner, plus the large centre “ORB” screen with its rotating images.

The moving “Sharpie” beam lights moved constantly to produce quite a spectacular result. Lighting was the work of Snapper (Michael Knapp) and LED magician was Bob Wilson.

Outcome

We were informed by the Client that this was a landmark event for them and they broke a partnership with their usual longstanding AV Provider because they wanted the “scale” they knew Oceania could produce, with a partnership between our three Departments – sound, lighting and video – working together as one.